Why I Built Orty.

I didn't build Orty because I wanted to make just another SaaS. I built it because I spent years around freelance creative work — video editing especially — and kept seeing the same thing happen: good people burning their best hours on clients who were never going to hire them.

I know that feeling from the inside. I've been editing video for about two and a half years, and freelancing as an editor for around one of them.

The same problem, over and over

A lot of a freelancer's time goes into client research, outreach, and trying to work out whether someone is actually worth pitching. Most of that effort lands on the wrong people.

You scroll, you guess, you write a pitch — and nothing comes back. Not because the pitch was bad, but because the fit was never there to begin with.

The question I wanted answered

That's what pushed me to start Orty. I wanted something that could answer one very simple question:

Is this client actually worth my time?

Orty helps freelancers and small creative agencies research prospects, spot the signs that a client might be serious, understand why they could be a good fit, and decide how to approach them — before they spend hours on outreach.

The moment it felt real

What kept me building was using Orty myself while it was still running on localhost. I could already see it helping. That was the moment it stopped being just an idea and became something that could actually save time and make decisions easier.

Still building, still learning

I'm still building Orty step by step, learning as I go, and trying to make it better with every conversation and every piece of feedback. I care about the product — but I care about the story behind it too. I write stories as well, and I've always believed good products need a clear story people can connect with.

For me, Orty is about helping freelancers stop wasting time on the wrong clients and spend more of it on the ones that actually matter. That's the problem I care about. That's why I keep building.

— Rayene