The setup
I built Orty because my own outreach was broken: hours scrolling creator profiles, gut-feel picks, drafts written at midnight that quoted whatever price felt safe. Before pitching Orty to anyone, it had to earn its keep on my own inbox — the classic eat-your-own- food test.
What the week actually looked like
Monday was triage: a folder of profile screenshots from fitness and gaming creators I'd been collecting. Scoring took seconds per prospect — the point wasn't the number, it was forcing budget signals and cadence into the decision instead of vibes. Roughly a third of the folder died right there, which felt brutal and saved my week.
Tuesday through Thursday, top-fit prospects got real pitches. Every draft came out of Co-Pilot anchored to my rate card, and every one got edited — mostly shortening. The audit-led openers (naming a specific video's pacing problem) were the ones I was least embarrassed to send.
Friday: follow-ups on earlier sends, everything logged in the CRM with dates. Boring, repeated, compounding.
The numbers
| Metric | Result |
|---|---|
| Emails sent | 25 — all individual, all reviewed before sending |
| Timeframe | One working week, alongside normal client delivery |
| Tooling | Orty v1.20-beta, dogfooded by its own developer |
| Prospects scored first | Every one — sub-5 fits never got a draft |
What I won't do is dress this up: 25 sends is a single freelancer's single week, not a benchmark. Reply outcomes live in my CRM, not on this page, because publishing cherry-picked wins is exactly the thing this brand refuses to do.
Three things I'd tell any editor starting outreach
- Score before you write. Half my old pitch time went to prospects who were never a fit. Disqualification is the highest-paid activity in the loop.
- Let the rate card speak. Drafts that quote your card stop you from panic-pricing your way into resentful work.
- Log everything anyway. Diagnostics only get smart once outcomes exist. Future-you needs this week's data.
Run your own week
The free tier covers this exact routine — five scored leads a day plus the full CRM. If you run it and want your story published here (with your permission and your real numbers), email me. That's how case study #2 happens.