The Client Opportunity Score: budget first, popularity second.
A big audience that pays $5 a video is a worse client than a small one that pays $500. Most lead scores rank popularity; Orty ranks the money.
Every prospect gets an overall score out of 100, a Budget / Need / Fit rating, an estimated budget band, and the exact signals behind all of it — so you can decide in seconds whether they're worth an hour of your time.
What the numbers mean
- Budget potential (1–5) — evidence the prospect can pay: monetization, commercial niche, funding, ad spend, or a business behind the account.
- Need (1–5) — a clear, fixable gap you solve: under-polished work, no system, no clear funnel, an outdated site.
- Fit (1–5) — would your specific style or offer visibly improve their output?
- Estimated budget band — a realistic per-project range ($0–100, $100–500, $500–2000, $2000+), because “can they pay?” is the question users ask first.
- Overall opportunity — a 0–100 score that weighs it all together, so a warm audience with no budget doesn't outrank a smaller one that can.
Every score explains itself
Orty never hands you a number without a why. Each result lists the positive signals it actually observed (business email, sponsorship deals, posts three times a week) and the negative ones (no clear b-roll system, already works with an editor). You can disagree with the score and see exactly what drove it.
Scores you can argue with — and teach
After an analysis you can mark the score accurate or not, and correct the score and budget band. Those corrections feed your rubric insights, so Orty's read of your niche gets sharper over time. It's a second opinion that learns your judgment, not an oracle you have to trust.