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Benchmark

Orty, measured.

How Orty stacks up — feature by feature, and how its AI engine is scored internally. No marketing fog: every method is published, and the harness ships with the app.

Orty vs the alternatives

Five capability dimensions, five tools, one 0–10 scale. Every bar is labeled.

OrtyChatGPT (free)Apollo.ioInstantly.aiSpreadsheet + Gmail

Lead scoring rubric

Orty9/10
ChatGPT (free)5/10
Apollo.io6/10
Instantly.ai4/10
Spreadsheet + Gmail2/10

Email rules enforcement

Orty9/10
ChatGPT (free)4/10
Apollo.io5/10
Instantly.ai6/10
Spreadsheet + Gmail1/10

Built-in CRM pipeline

Orty8/10
ChatGPT (free)1/10
Apollo.io9/10
Instantly.ai8/10
Spreadsheet + Gmail3/10

Setup time for a freelance editor

Orty9/10
ChatGPT (free)7/10
Apollo.io3/10
Instantly.ai3/10
Spreadsheet + Gmail6/10

Price fit for solo editors

Orty8/10
ChatGPT (free)9/10
Apollo.io4/10
Instantly.ai4/10
Spreadsheet + Gmail9/10

Feature-based scoring on a 0–10 scale, compiled from public pricing and feature docs as of Sep 2026. "Price fit" favors tools sized for solo freelancers. ChatGPT wins general flexibility — it's a chat tool, not a pipeline.

How the AI engine is scored

Orty's rating engine runs against an internal harness: 10 curated mock leads — strong fits, maybe-fits, and obvious skips — each rated live by the engine. Every output is then checked against 7 pass/fail dimensions:

Score validity — the output must be a 1–10 integer. Anything else fails outright.
Band behavior — 7–10 must pitch, 4–6 must pitch but flag hesitation, 1–3 must skip. No straddling.
Subject line present — every drafted email ships with a subject line, or the dimension fails.
Email length ≤ 180 words — long-winded pitches fail. The cap is enforced on every output.
Specificity — the email must reference the actual lead (niche, content, signals). Generic filler fails.
CTA present — every email ends with a clear, single call to action.
Band accuracy — the engine's own band label must match the rubric's expected band for that mock lead.

The overall score is the average across dimensions — a failed dimension drags the run down, so there is no cherry-picking. The harness ships at tests/benchmark_rating.py in the app repo, and the results JSON is published after each run — anyone with an API key can reproduce the numbers.

Latest run

Run scheduled

Numbers publish here right after the next engine run (every dimension is pass/fail, so results are reproducible by anyone with an API key).

Convinced by the numbers?

Free tier keeps 5 ratings/day + 5 Co-Pilot messages/day. Pro is $19.99/mo via Whop.

See what it costsTry the demo